THE MEANING OF UNIFORM TO THE ENTERPRISES
In any business, uniforms are indispensable. They are not just costumes for all employees in the company, but also have many meanings both internally and externally, with partners and customers … So, it is not coincidental that hundreds of companies, large corporations in the world spend millions of dollars just to design and create attractive and professional uniforms.
- The uniform represents the company’s brand name:
The corporate uniforms are embroidered with logos, slogans, and brand identity messages. In fact, it doesn’t take long to tell if an employee wears a yellow shirt, a black dress, with a mobile-like logo like The Gioi Di Dong (Moving World), or a signature green shirt by Oppo, it is the same for your business if you have an effective branding strategy.
- The uniform makes the company image become more professional in the eyes of partner and customers
For those companies, especially in the field of service, uniform is an extremely important thing, they must be really beautiful, professional and impressive because the business is providing invisible products, uniform is one of the factors that contribute to helping customers feel secure and confident when making decision to buy.
- Business uniforms help employees more confident:
For employees, wearing a uniform shirt means you are a member of the company, standing behind you is a professional organization, so employees are also very confident when working with partner and customers. Especially in the fields of real estate, cars, or high-value items, company uniforms clearly show this.
- Uniforms let everyone know what job you are doing
In a number of typical professions such as healthcare, restaurants, forwarding, construction, … the uniforms clearly show their proficiency at work and profession. And this is not only important uniforms for their industry, but they are also a way for people to know what your business is in, through which many potential customers know.
- The uniform helps an equal working environment among people to build solidarity in the company:
The uniforms help everyone in the company become closer, remind everyone that we are a team, must support, work together to strive for the common goal of the company.
It is also important that every person in the company, regardless of conditions, high income or low income, the uniforms are the same, which shows fear of equality among everyone in the same organization.
- Corporate uniforms help employees feel proud of their workplace:
Imagine you are working for a leading multinational company in the world, wearing your uniform will make you a little proud of your workplace. This feeling is certain for those working in big corporations.
For those who work in a smaller environment, wearing a company uniform gives other aspects of pride, pride in the profession they are doing, or just simply proud of the startup company by yourself.
- The company uniform is the simplest means of spreading the message, running marketing campaigns:
Year-end sales campaigns, special holidays, or company activities … shirts with special messages that businesses want to convey are one of the important factors resonating with other marketing means create spillovers. In fact, we can see events like earth time, non-profit programs, green summers are very good.
- A business uniform attracts new customers, imprint existing customers of the brand
Among promotional materials, marketing for a business (promotion product), T-shirts are at the top of the list of advertising costs compared to efficiency in branding.
Many surveys show that customers are always impressed, attracted by the sight and make purchasing decisions faster when exposed to beautiful professional uniforms. And that is exploited very well by companies in the food and beverage industry, including Lotte, KFC, Mc Donald …
In addition, the uniforms appear every day in the eyes of customers, gradually branding, the image of the business enters the subconscious of customers unconsciously, a natural branding way.
- Business uniform saves time and money for employees:
The worries like what to wear today, what to wear politely… these are common problems among women. However, with the company uniform, employees do not need to waste time thinking about what to wear.
In addition, the uniforms also help employees save a fair amount of costs to buy clothes when going to work.
- Business uniforms are almost FREE of advertising:
The company’s staff wears your daily work uniform, bearing your brand name everywhere from residence, shopping, on the street … It is like a free mobile billboard, helping everyone to know your business more. Why are GrabBike blue shirts spreading so quickly, because their shirts are simply on the road …
However, one thing to note is that do not overdo the uniforms to advertise, but it is necessary to have the harmony between the professionalism and the exploitation of the advertising aspect on them.
