Mistakes to avoid in corporate gifting
In fact, there are many companies choosing the wrong gifts which cost a lot and the gift is not getting effective itself. To avoid this situation, when choosing corporate gifts, you should pay attention to the followings:
– Non-clear aim for gifting.
From business’ view, the aim of gifting is to build a good relationship and make recipients remember the business, so that the gifts should make a big impact on them. If this aim is not clearly identified, you will choose unsuitable gifts. You have to know why you need giving gifts? Who you give to? How to give? What gift to be suitable? You need to identify all these from the beginning.
– Do not find out customers’ favourits.
It is one of the big mistakes in choosing corporate gifts. You should not take in consideration customers will receive any gift. They sometimes receive because of politeness, but use or not depend on how they like the gift. If they do not use it, you can tell the gift is a waste.
– Giving to the wrong gifts
Giving to the wrong gifts happens to many companies, businesses choose unique, interesting gifts, but they forget the aim of gifting is to bring the joyfulness and happiness to recipients. They choose mass gifts, without paying any attention to the recipients, this makes the gift unvaluable and wasteful.
With corporate gifts, you should clarify specific recipients. For example, gifting to high income people like the boss, manager, VIP will be different from the gift for staff, gifts for men and women, the more you find out about your customers, the more effective the gifts are.
– Rush in time of order.
When you rush in ordering gifts, it will affect the quality of the gifts. When you place the order near the event for example, corporate gift companies have to rush to meet your deadline, the gifts may not perfect as desired. Besides, the unexpected things may happen such as the number of people come to the exhibition go up, and you cannot meet the number of gifts. Or you need to make changes with the priting on the gifts but too rush to change and meet deadline.
– Choose the unreputable corporate gift company.
A lot of companies on the market decrease the price of gifts without pay attention to quality for competition, if you choose those companies the gifts will not be as desired and it will affect your company’s image.
Choosing reputable company will assure you with quality and reasonable price with good after-sales service.
