MICE Tourism: Travel trends in the 4.0 era in Vietnam
Instead of being organized online – the strength of the 4.0 era, many seminars and conferences are still organized in some places for delegates to communicate and destroy the people, the land. In recent years, MICE tourism, combining with conferences and seminars is a trend that many countries, including Vietnam, aim to …
According to the researches by travel companies, MICE tourism brings a 6 times higher turnover value than normal tourism. Experts said that with the advantages of the natural landscape, cultural heritage, the hotel and resort system,…, Vietnam is considered to be a safe and friendly destination, an attractive investment destination for this type of tourism.
Revenue increases over 15% / year from MICE tourism
For example, in recent years, Vietnam has become a “hot” destination when Vietnam is the hosting country for many major international events such as the 2017 APEC Summit, the 2nd US-Korea Summit, and the 2019 Asia-Pacific bacteria Infection Control Conference. … Each event had thousands groups of visitors in just a few days. In many places such as Hanoi, Ho Chi Minh City, Da Nang, Nha Trang, Phu Quoc …, MICE also began to be paid attention to develop.
According to the representatives of some travel agencies, exploiting the MICE market is one of the goals of the development strategy of Vietnam’s tourism industry. The MICE tourism market has developed very fast in recent years. The MICE market share which was previously only about 10-15% now it increases up to 60% of the total number of tourists.
The main customers are big firms, corporations, they not only travel but also combine conferences, seminars, team building. MICE tourism is a potential tourism type for Vietnam. MICE tourists are normally VIP customers, mainly businessmen or big multi-national corporations … they are willing to spend to enjoy high quality services, good facilities and other expensive products. They usually require 4 or 5-star hotels, high-end resorts, comfortable venue and professional transportation with high-skilled staff.
Each destination, each strength
According to travel agencies, Ho Chi Minh City and Hanoi are currently two locations to exploit MICE tourism’s strengths quite effectively. In Ho Chi Minh City, MICE tourism is identified as one of the four main types of tourism that should be oriented to develop shopping tourism, ecotourism and cultural tourism. Recently, District 3 in Ho Chi Minh City was voted as the most wonderful destination in the world by Time out Magazine (USA). Hanoi capital which also consecutively entered into the top vote of international travel awards has the honor of being 1/19 candidates for “the world’s leading destinations in 2019” of the World Travel Awards. In the past 9 months, international tourists to Hanoi are estimated at more than 4.7 million arrivals, up 10.1% in comparation with the same period last year. Domestic tourists are estimated to reach more than 16,8 million arrivals.
In Nha Trang (Khanh Hoa), with its beautiful natural landscape, increasingly developed infrastructure for tourism (high-class hotels, standard international conference centers, convenient transportation system …), this coastal city has the favorable conditions for the development of MICE tourism. Evidence for the attraction of international visitors to Nha Trang can be seen through cultural events such as the Sea Festival, domestic and international beauty contests, the first meeting of senior APEC officials (SOM) 1) in 2017, …
In addition, the domestic and international travel agencies have also brought many MICE tours to Ha Long Bay: he World Natural Heritage or Dalat. In the central of Vietnam, the infrastructure for tourism: High-class resorts, good transportation also meets the requirements of MICE. Therefore, the big and major events can be organized well in these places.
Though still having some difficulties, the potentiality for developing MICE tourism in Vietnam is very positive. In order to help big event companies in oversea to hold a conference in Vietnam successfully, Corp-Gift Vietnam can support on transportation, corporate gifts and tours in Vietnam.
