Corporate gift is an essential aspect for marketing strategy
You surely know corporate gifts are gifts with logo on them, the brand of businesses. It is onr of the long-lasting marketing methods, used by many companies in their marketing strategies and branding.
There are three main aspects which make your strategy of using corporate gifts more effective in marketing. We tend to think corporate gifts are necessary in exhibitions, fairs but the fact is they are effective tool for branding and marketing everywhere and every time.
There is a professional organization for corporate gifts industry in the UK named UK corporate gift association. They periodically make survey on people receiving gifts with logo to assess their effectiveness and find out the most effective gifts. This organization publish the result of the surveys to help companies understand how big the powerful of corporate gifts to markting strategies and branding. The followings are reasons based on their research and surveys why your business should use corporate gifts in launching products or branding and marketing strategies:
- More budget than other methods of marketing with more effective to brand identifying and memorizing compared to other marketing such as leaflet printing, media, TV advertisement.
- 79% people who receive gifts will probably partner with the business.
- 66% gift recipients will remember the name of company or brand which send them the gifts.
- 60% gift recipients feel positively about this method of marketing. This portion is almost double the other normal marketing methods.
- 34% gift recipients state that they have good impression about businesses who give corporate gifts for marketing.
After reading the concrete statistics, are you persuaded by those research? That is how giving gifts at the right time in business will bring sudden results.
